Integrating an accounting app with a CRM system can help businesses streamline their financial and customer management processes. By linking the two systems, businesses can:
Overall, integrating an accounting app with a CRM system can help businesses improve efficiency, increase sales and improve customer relationships.
There are a wide variety of accounting software that you can integrate into your CRM system, such as Visma e-conomic, Zoho Invoice, Fortnox, Microsoft 365 Business Central, Quickbooks, Xero, Sage Accounting, Freshbooks, Wave, etc.
Note that these are just a few examples, there are many other accounting software options available depending on your specific business needs and budget. It's important to research and compare different options to find the best fit for your business.
You can centralise all your customer data into your CRM system and create invoices automatically. You can also track your customer’s journey and update their details to reflect any changes. Your sales team will stay updated with customer info and details of the purchase history. They can draft a pricing model based on the customer behaviour.
Read more: Why you should consider integrating accounting software and CRM?
Yes, you can manage accounting in a CRM system. Many CRM systems offer accounting features, such as invoicing, billing, and financial reporting, that can be used to manage the financial aspect of customer relationships.
By integrating an accounting system with a CRM system, businesses can track customer financial information such as invoices, payments, and purchase history within the CRM system. This allows businesses to view a customer's complete financial history and make informed decisions about sales and customer service.
In addition, many CRM systems have built-in invoicing and billing features that allow businesses to create and send invoices directly from the CRM system, streamlining the billing process and reducing the need to switch between different systems.
It's important to note that while many CRM systems have basic accounting features, they may not have all the functionalities of a specialized accounting software, so it's important to evaluate your business needs and check if the CRM you're considering has the functionalities you need or if you need to integrate it with an accounting software.
HubSpot is one of such popular CRMs that are used widely across disciplines or industries. It is easy to use and is a powerful suite of software that is free to use.
Pipedrive is a sales CRM that turns leads to customers. It is completely opposite of the suite-based approach of HubSpot.
Keap CRM targets small businesses to meet their goals with email campaigns and many such tasks.
Salesforce is great for large accounting firms and is an enterprise-level CRM software.
Select a CRM app that has shorter sales cycles, accurate data sync, and faster approval time. The system should have the ability to track money and manage customer relationships.
You can do your invoicing through Visma e-conomic, Quickbooks, Freshbooks, Fortnox, Microsoft 365 Business Central, etc. For CRM, you can use HubSpot, Pipedrive, etc.
Getting these two systems together can do exactly the same that you want for your business. You can also do customisations with help of professional developers if there are complex workflows to be automated.
The major concern that lies with using cloud software is privacy. However, the available cloud accounting software in the market offers many security advantages, the major being data encryption. This makes it difficult for the third party to intercept it.
Secondly, it keeps your data off site, thus reducing the risk of the data being compromised. You can also keep a data backup if there are any issues with your device.
You will get to serve the clients better with immediate resolutions to their query.
You can gain insights into your marketing and sales performance.
You get a 360 degree view of what the clients want by gaining knowledge of their purchase history and accounting practice.
Growing your business to integrate your Customer Relationship Management tool (CRM) and accounting applications is a key step to freeing up some precious time. If your CRM and accounting apps can send data back and forth to one another unhindered, manual data entry becomes outdated and that means the hours you used to spend doing it are suddenly open for better things.
There are a number of accounting software that you can integrate with your CRM app like Visma e-conomic, Zoho Invoice, Xero, Fortnox, Microsoft Business Central, etc.