Integrating accounting software and CRM (customer relationship management software) allows businesses to streamline their workflows and operations by combining financial data with customer data. This can help in business management and better understand their customers' financial activity to make more informed decisions. Additionally, it can help to automate certain tasks, such as invoicing and bill payment, which can save time and reduce the potential for errors. Some popular accounting software that can be integrated with CRM software include e-conomic, Fortnox, Microsoft Business Central, QuickBooks, Xero, and Sage.

When businesses grow, accounting is something that needs strict monitoring and control. At times, you can see an exponential growth, which can lead to errors in data down leading the issue to further down the line. For this, we are going to walk through the benefits of integrating your [CRM](https://marketplace.cloudify.biz/apps) software with the [accounting software](https://marketplace.cloudify.biz/apps). Let's take a look at automation!

## **What can a CRM – accounting integration do for an accountant?**

CRM offers a centralised platform where you can store all your customer data and share them parallelly within and outside your department. If you belong to the accounts team, here are the possible benefits you can get:

![what-can-crm-accounting-integrattion.png](/uploads/what_can_crm_accounting_integrattion_112fc3710b.png)

* When the customer details are created in the CRM system like HubSpot or Pipedrive, it automatically gets synced into your accounting app along with updation of the history of the transaction. Because we need to understand that it is crucial to sync contacts between the two systems so that there is no double entry or errors. 
* CRM integration with accounting software can let you develop active leads through customer interaction. 
* Most of the time, the details linked to the pricing details and agreed rates are stored in the accounting app. By integrating your CRM system with accounting will let the other departments, such as the sales department, know about the agreed rates. They can also get information on the transaction history and design their own pricing model and improve prospect response time. 
* Another benefit can be the sharing of financial information between both systems. Through this, all the departments stay updated on the past financial history of the customers, discussed pricing, credit limits, payment dues, etc. 
* The integration between the two systems can let you increase your lead generation. It is always easier for you to get back to your old customers who have already purchased your products or used your services. So, this system integration lets you create effective and targeted marketing campaigns based on the purchase history of the customers, such as up-sell or cross-sell campaigns. 
* Integrating the software will reduce the need to share data between systems, which can help to keep sensitive information more secure.

Benefits do not end here and there are more to it. So, summarising what have been jotted down above

## **Error free and bi-directional data sync by** **integrating accounting** **and CRM software**


Integrating accounting and CRM software can help to ensure error-free and bi-directional data sync by providing a seamless flow of information between the two systems. This can help to eliminate the need for manual data entry and reduce the potential for errors.

Bi-directional data sync allows data to be updated in both systems in real-time, so that the information in both systems is always accurate and up-to-date. This can help to improve data accuracy and ensure that all stakeholders have access to the most recent information.

For example, when a new customer is added to the CRM system, the information is automatically synced to the accounting system, creating a new customer profile and ensuring that all financial transactions are linked to the correct customer. Similarly, when an invoice is generated in the accounting system, the information is automatically updated in the CRM system, so that the customer's account reflects the most recent transaction.

In summary, integrating finance and CRM software can help to improve data accuracy, reduce the potential for errors, and streamline business processes by providing a seamless flow of information between the two systems.

* No more duplication of data or errors in customer information
* Speed up quote creation and sending it to potential or repeat customers
* Centralised information store
* Reduced invoice disputes

## **Increased visibility of financial position of the customers**


Integrating CRM and accounting software can provide increased visibility of the financial position of customers by combining financial data with customer data in one system. This can help accountants and other stakeholders to better understand the financial activity of customers, including things like credit risk, sales potential, and payment history.

For example, by integrating the software, accountants can see a customer's account balance and payment history directly within the CRM system, which can help them to quickly identify any potential issues or opportunities. Additionally, by having a more detailed view of a customer's history, accountants can provide more personalized service, such as offering credit terms or providing payment reminders.

Furthermore, sales team can track the customer's financial information from the CRM system, which can help them to identify potential sales opportunities and make more informed decisions about things like credit risk or sales potential.

In summary, integrating CRM and accounting software can provide increased visibility of the financial position of customers, which can help businesses to make more informed decisions, provide better customer service, and identify potential sales opportunities.

* Sales team will be able to credit chase customers
* Ensure that customers should stay within the credit limits
* Gives you access to historical information of the customers

## **Better market targeting**


[Integrating CRM and accounting software](https://www.cloudify.biz/blogs/post/introduction-to-crm) can help businesses to develop better marketing strategies by providing a more complete view of customers' financial activity. This can help businesses to better understand their customers' needs and preferences and develop more targeted marketing campaigns.

For example, by integrating the software, businesses can access customer purchase history and account balance directly within the CRM system. This can help them to identify patterns in customer behaviour and develop more targeted marketing campaigns based on these patterns.

Additionally, businesses can track the effectiveness of their marketing campaigns by comparing the financial data from the accounting system with the customer data in the CRM system. This can help them to identify which campaigns are generating the most revenue and which ones are not performing well, allowing them to make data-driven decisions about their marketing strategy.

Furthermore, by combining customer data and financial data, businesses can segment their customer base and offer different marketing strategies to different groups of customers, allowing them to personalize their marketing efforts and increase their effectiveness.

In summary, integrating CRM and accounting software can help businesses to develop better marketing strategies by providing a complete view of customers' financial activity and tracking the effectiveness of their marketing campaigns, which can lead to more targeted and personalized marketing efforts.

* Target marketing based on purchase history
* Up-sell and cross-sell opportunities
* Repeat customer targeting to maximising revenues

## **How an** **Integrated Accounting** **and CRM System Streamlines Your Business**

When you run a small business, every minute counts. You can't afford to waste time on administrative tasks that can easily be automated. That's where an integrated accounting and CRM system comes in.

An integrated system streamlines your business by automating the flow of data between your accounting software and CRM. This means that you can spend less time on data entry and more time building relationships with your customers and growing your business.

An integrated system also gives you a single view of your customer data. This means that you can see all the interactions you've had with a customer, from the initial contact through to purchase and post-sales support. This gives you a better understanding of your customers and allows you to provide them with the best possible service.

![CTA-crm-accounting-integration.png](/uploads/CTA_crm_accounting_integration_47130c25c8.png)



Why you should consider integrating accounting software and CRM?

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[Customer Relationship Management (CRM)](https://www.cloudify.biz/crm-implementation) lets you manage your business interaction with current customers as well as potential ones. Talking about the goal – It’s simple: Improve business relationships with new and existing customers and opportunities. You not only connect with your customers but also streamline your business processes, improve productivity, manage teams, manage sales, manage contacts, and improve profitability.

CRM can replace the multitude of spreadsheets that you use to manually enter your customer or company data into, and the multiple apps or systems you use to store data. They store all the data linked to sales, leads and customers – all in one place. 

![CRM-History (3).png](/uploads/CRM_History_3_80d52642ee.png)


## **What does a good CRM tool do?**


A CRM tool connects your teams and systems to provide actionable insights. Here you can find out some of the benefits of CRM listed below:

* A customer relationship management software helps you track lead data so that the sales and marketing team get an overview of the lead stage and monitor these opportunities for better sales.
    
* Get a real-time view of the sales data by linking it to your CRM solutions and get hold of any bottlenecks. 
    
* Based on the CRM data, you can focus on what is important for your business. For example, identifying leads that are ready to be closed or needs a follow-up. 
    
* Optimise workflows with CRM automation and eliminate repetitive and manual tasks. 
    
* You can tap customer behaviour and manage customer data to better understand customer interactions and engagement across various touchpoints. 
    
* The CRM platform being security rich, lets you gain an advantage through rapid customer responses, launch new campaigns, and much more. 
    

## **Why your business needs a good CRM software?**


If you are finding it really difficult to manage your tasks linked to marketing, sales, finance, or customer relations you know that its time to upgrade to a Customer relationship management system. 

You can look into these warning signs:

**If you lack centralisation**: It becomes difficult for you to take decisions as all data are scattered and none are at one place. It takes a lot of time to collate all this data and make sense of it.

**Communication breakdown**: If your marketing and sales team lack communication, it might hurt the lead stages and affect the productivity of both teams.

**Lack backups**: When a sales team leaves the company and there is no centralised platform in place, customer relations are also lost and it takes an enormous amount of time and money to build the lost relationships. 

**Poor customer satisfaction**: Without a CRM system, it becomes difficult to find the customer patterns or behaviours as all data remains scattered. A good CRM ensures effective contact management that is supportive to your sales pipeline management and lead management.

**Low lead scoring**: Without a CRM app, lead scoring can be near to impossible for your sales and marketing team. 

|     |     |
| --- | --- |
| **If you are still using a spreadsheet** | **When you start using a CRM** |
| Every customer information is static | Cloud-based CRM and static information is present along with action taken, notes, comments, history, etc. |
| Need to update contact manually | CRM helps in automatic contact update |
| Contact can get duplicated | No duplication of error |
| Information stays in the sheet till you have imported it to another app. | Data flows smoothly from CRM to the sales and marketing team. |
| Difficult to score leads | Automated lead scoring |
| Manual task reminder | Automated task reminders |
| Data sorting is manual along with list creation for emailing. | Automatic contact segmentation based on customer behaviour. |
|     | Automated customer support |
|     | Makes the customer journey smooth |
|     | CRM can help meeting the needs of small businesses, along with medium and large size enterprises |
|     | All-in-one CRM platform for project management, lead management, increasing sales opportunities, etc. |

## **How to get started with CRM and choose the right CRM software?**


There are a number of points that needs to be taken into account before choosing the right CRM software tools.

###** Types of CRM **

**Cloud CRM**: Cloud CRM is maintained by the service provider. You can access the service over the internet where you can deploy it without any app installation.

**On-premise CRM**: It involves the installation of software on the device that needs to be updated, customised, and maintained by your IT team. 

|     |     |
| --- | --- |
| **Cloud CRM** | **On-premise CRM** |
| This needs no additional infrastructure to function. | These needs setting up servers on your business premises. |
| You can access all data from anywhere and from any device. | You can only access the data on your local network. |
| You get free trials in most of the cloud based apps. | Here, no trials available. |
| Customisation is available and it varies based on the customer needs along with quick deployment. | Here, the deployment period remains long. |
| Easy integration with third party apps through APIs. | Third party integration possible but with expert help. |
| Follows robust security measures. | It is the responsibility of the organisation for protection of the data. |

### How a Customer Relationship Management solution works?

The CRM app takes data from the integrated platforms and organises it. 

![page - 2-50 (2).png](/uploads/page_2_50_2_c1832c725f.png)

You get analytics reports and real-time insights that make the reports accessible and actionable. 

The company that has increased its investments in analytics are likely to use this data for its competitive advantage over the competitors.

## **Why cloud-based CRM system is becoming popular for small businesses?**


A CRM is a powerful management tool that can be used by businesses of all sizes to manage customer relationships and increase customer loyalty. It provides a comprehensive view of customers and their interactions with the company, allowing businesses to better understand customer needs and preferences.

With CRM, small business owners can better understand the different CRM functionalities and CRM capabilities that helps them easily track customer data, automate sales processes, create personalized marketing campaigns, and generate valuable insights into their customers. Additionally, it allows them to provide an improved level of service by quickly responding to inquiries or complaints and improve their customer management. CRM can also help them in their daily operations by ensuring that they are providing the best possible experience for their customers.

There are many free CRMs available that can be used by these businesses, like HubSpot CRM. If the business is sales focused, then Pipedrive sales CRM can be a great choice for them.

### **Your company always needs the plan to implement the CRM software for your business:**

1.  Build your team
    
2.  Define your business goals and prioritise it
    
3.  Define your processes
    
4.  Map the processes to know where CRM can be used
    
5.  Define the mapping fields as per your needs
    
6.  Train your team
    
7.  Communicate with your users 
    

#### **Future of CRM and CRM platforms:**

Artificial intelligence is expected to take the front row by increasing the efficiency of CRM platforms through incredible customer experience. In addition to this, mobile experience is going to improve. Not ending it here, big data will be a big part of this revolution where platforms will aggregate and organise their data. 

[![upgrade-ecommerce.png](/uploads/upgrade_ecommerce_45877dd541.png)](https://www.cloudify.biz/book-consultation)


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Introduction to CRM

[Why integrate your CRM system with accounting software?](https://blog.cloudify.biz/integrating-accounting-software-and-crm/) Well, if you have not yet thought of – here are the reasons why you should. 

**Here’s what we will cover:**

Feel free to jump to any topic-

* **Essential features of** [**CRM software for accountants**](https://blog.cloudify.biz/crm-integration-accounting/)
* **Why You Should Integrate Accounting Tools into Your CRM**
* **CRM for accountants**
* **Conclusion**

The major objective of integrating CRM with an accounting system is not just to do better accounting but also to make the businesses grow and boost sales. 

**Some organisations use CRM and accounting apps differently.** However, this might not be highly helpful because of the disconnected functional systems, which can lead to bottlenecks and productivity loss. So, integrating these two systems is key to freeing up time and sync correct info between the systems. 

To proceed with the integration, you first need to know about the important features of any CRM software that is essential for the accounting department. Here, we have listed a few of them. 

## **Essential features of** [**CRM software**](https://blog.cloudify.biz/crm-software-automation/) **for accountants**

Accounting system starts its work with keeping your customers out of the financial turmoil, forecasting trends and status, etc. And the CRM tools for the accounting department are the ones that help you make this happen. 

How? CRM allows you to focus on what is important for your business finances and finding out solutions. 

With innovations in place, new solutions come up every day. In fact, in a study, [Quickbooks](https://www.firmofthefuture.com/content/automation-and-the-next-generation-of-accountants/) stated that – “86% of accountants spend time on tasks that could be automated.” With automation in accounting, you can save a lot of your business time that you spend manually entering data into the excel sheet. 

![functional-capabilities-crm-accounting-needs (1).png](/uploads/functional_capabilities_crm_accounting_needs_1_9e6aa9fa1a.png)


## **How cloud accounting helps you?**

By using cloud accounting software, you can access your accounting data from multiple locations. In addition, you can update all your financial information in real time so that accurate data is available across all systems. 

![benefits-cloudify-accounting (1).png](/uploads/benefits_cloudify_accounting_1_48b2152747.png)

Privacy has always been a concern for the accountants. For them, cloud accounting software is the answer. They encrypt the data between the system and the cloud server, which makes it difficult for a third party to intercept it. It also keeps the data offsite, thus reducing the risk of data compromise. Cloud accounting app lets you keep backup of the data in case a device is lost, stolen or breached. 

## **What can a CRM do for your accounting team?**

* It can generate immediate responses for your customers without any delay.
* You can gain insights into your sales and marketing performance.
* Get a 360 degree view of your customer behaviour and pattern of past purchases.
* [Automate manual data entry](https://blog.cloudify.biz/automation-essentials-for-a-small-business/) and increase your team’s productivity. 

## **What should the accounts department look for in a CRM system?**

![essential-features-crm-for-accounting-department (1).png](/uploads/essential_features_crm_for_accounting_department_1_45cc1e8a12.png)

There are a number of CRM apps in the market but not all of it works great with your accounting system. For selecting the apt CRM system to manage your finances, you need to take into consideration the below features- 

1.  **_CRM and accounting app integration:_**

This is an important feature. Being in the accounts team, you need to have a clear view of the transactional and purchase history of all your customers. This customer data will help you provide efficient and uninterrupted financial services. 

The CRM app that integrates with your [accounting systems](https://blog.cloudify.biz/accounting-system-and-automation/) like Zoho Invoice or Visma e-conomic should allow you to sync all the customer details automatically – from transactional details to past interactions. You will then have a single platform with all details.

2.  **_Streamlined onboarding of customers:_**

Once you get a lead, they should go through an onboarding process so that they get to know about the tasks that are planned for them along with the timelines. The CRM that you are using should offer this client onboarding strategy along with features like email templates, reminders, scheduled meetings, and much more. 

3.  **_Improved customer management:_**

You need to make sure that the CRM that you are using should let everyone on your team as well as other departments access the data easily and also update it. There are few checklists for this-

* Is the CRM cloud based?
* Does the CRM allow anytime access?
* Can I access the data from mobile also?
* Is my team able to use the interface without any difficulties?

With better client management, you will gain more organic leads for your business by offering them more personalised services in the CRM. 

4.  **_Effective client communication:_**

Accounts team usually communicates with the customers via calls or emails. At times, keeping track of these activities can be tiresome and lead to lost communication. This gap can be filled by the CRM system that can offer better customer service tools while integrated with the accounting app. 

Choose a CRM system that can maintain detailed records of the transaction histories, payments, customer details, and so on. Whoever interacts with your customer, will stay updated of what the last communication was all about. 

5.  **_Self-sufficiency of customers:_**

Look for a CRM that includes tools to bring in self sufficiency among the customers. A great example is of a CRM that provides built-in self service customer portals where they can view their payment status and invoices. 

6.  **_Brand building:_**

Make sure that the CRM you are using makes content sharing easy through email campaigns. This will help you increase the trust of the customers on the brand and your services. 

7.  **_Automate workflows:_**

We all know how repetitive and manual the accounting work is. It would be great if you can automate a few of these tasks completely. For this, you can use a flexible CRM with automation of business processes. 

**Why You Should Integrate Accounting Tools into Your CRM?**

After getting a view of the CRM features that you need to take into consideration, we will take you across the important reasons that would give a solid support to our claims of why it is important to integrate accounting software with the CRM app.

Here, we have listed out a few mission-critical opportunities that you might miss if you are not integrating your accounting software with the CRM app. 

* **End to end sales system:**

Imagine a workflow with no break in the sales system, i.e. from closing a deal till the end of the payment. You can also get a bird’s eye view of the entire process in one system. It sounds terrific!

But most of the businesses still use excel to fill in the finance details and manage invoices and payments in the accounting platform. This might lead to a lack of information and can be chaotic. Thus, managing these processes in one platform is the need of the hour. You can manage invoices, payments, line up items, and all of this either in a CRM system or in your accounting app – where both these systems talk to each other in real time.  

* **Recognising profit:**

If your software is not integrated you might face a difficult time seeing your profits – with no visual data to analyse. In order to assess profitability, the sales team needs to see the visualise expenses. This can be possible when there is a centralised system that stores and shares data. The accounting team will also get an idea about the number of invoices that needs to be generated from the new added products present in the CRM. 

The integration between both the systems will let the team access the data and share it when needed. 

* **Efficiency of processes:**

When the CRM and accounting system are not integrated, the team has to spend a lot of time entering data just to make sure that it is present in both the system and stays updated. This also increases the risk of committing errors. 

To eliminate the risk of errors and double entry, integrating your CRM and accounting system is the ultimate option. Each time a customer is created in your CRM app, it automatically gets updated in the accounting system and vice versa. 

* **Accuracy and visibility:**

If there is no interaction between the accounting and sales team, then the orders will not move to the invoice stage. You will also have less knowledge of when to complete an order. Of course, there is surely communication within your teams but most of them perform manual tasks. When there is a centralised management software, your sales orders can generate invoices automatically without any manual entry. 

* **Better communication:**

By integrating your CRM system with the accounting software, your customers stay updated with the new pricings, get notified with any new brand updates, get automated invoices, and more. All customer communication happens through the CRM app, which means that all members of your team are in sync with what is happening. 

* **Better customer experience:**

 According to Apptus, less than 3 out of 10 businesses are able to turn around a quote in 24 hours and almost half hang on to contracts for a week. With automation in place, your business needs to have online invoices as well as quotes for sending it to the customers on the go and instantly. This will let you cut down the long sales cycle. 

Integration between the CRM system and accounting system lets you develop a deeper insight of your customer needs and respond to their queries instantly in a professional manner. 

* **Measuring marketing ROI:**

If your CRM app and accounting software are not linked, it will be difficult on your part to see the true ROI of these different channels, and which one returns the highest ROI and with highest customer return.  

![how-to-measure-ROI (1).png](/uploads/how_to_measure_ROI_1_2c79b88a72.png)

To own the accounting process, you need to integrate your CRM and accounting system and improve the workflows. 

[Examples of CRM integration with accounting](https://blog.cloudify.biz/crm-integration-accounting/)

**CRM for accountants**

There are [many CRM apps](https://blog.cloudify.biz/making-the-right-use-of-your-crm/) that are available in the market, and here are few for your reference that you can use for integrating with your accounting system.

The first one is here- 

1.**HubSpot:**

HubSpot CRM can integrate with multiple accounting apps like Visma e-conomic, Fortnox, Zoho Invoice, Xero, etc. The accounting integration with HubSpot offers a one way or two way contact sync option along with invoice integration. You can avail a trail version of the integration with HubSpot, where you can sync customer details from the accounting app into HubSpot or vice versa and also create invoices inside HubSpot that will later sync with the accounting system. 

2.**Salesforce:**

You can view the status of invoices inside the Salesforce app when integrated with the accounting system. You can also create and update invoices and sales orders. You can view the financial data like overdues or outstanding dues of a particular customer. This kind of CRM is recommended for large enterprises where budget is not a constraint. 

**3.Insightly:**

This might be a great CRM for the starters with a small contact database because once you set up the contacts you wish to link then the sync will work. You need to update the data in the accounting app for it to reflect in Insightly.

**4.Pipedrive:**
Once you add your contacts to the Pipedrive CRM, it will get synced into the records of the accounting app you have integrated with. As this is a sales CRM, you can create an invoice and send it for approval directly from the CRM system. And when the contact is linked, you will also be able to see the status of the invoice and other financial updates related to the customer. 

This CRM app is highly suitable for sales-focused businesses who already have experience in using any CRM app. 

Though there are many other CRMs, it is important for you to decide which CRM you need to choose that best fits your business. Every CRM app is unique and so is your need for using them with your accounting app. 

If you keep the big picture in mind you will be able to find the best CRM for your business that is user friendly and gives the needed results. 

Read more: [**Top FAQs on CRM and accounting system integration**](https://blog.cloudify.biz/crm-accounting-integration/)

**RECAP**

You may spend days crunching numbers but at the day end your focus should be on – customer service. Thus, using a CRM system for your accounting software can save you a lot of time and money. 

CRMs offer tool to manage your customers and develop a better relationship with them by avoiding any side tracking of data. 

To just review of what we discussed at the top, here are the major features that you need to keep in mind while selecting a CRM:

* Ability to integrate with the accounting software that you are using currently.
* Streamlining your customer onboarding
* Effective client management
* Track the customer interactions, invoice statuses, payment statuses, and much more.
* Greater self sufficiency of the customers
* Brand building capabilities 
* Flexible and customisable workflow automation

![CTA-crm-accounting-integration.png](/uploads/CTA_crm_accounting_integration_47130c25c8.png)


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CRM for accounting [integrations, Features, and Benefits]

## Why integrate an accounting app with a CRM system?
--------------------------------------------------

Integrating an accounting app with a CRM system can help businesses streamline their financial and customer management processes. By linking the two systems, businesses can:

1.  Automatically update customer information in the accounting system with data from the CRM system, such as billing and shipping addresses.
2.  Track customer financial information, such as invoices and payments, directly within the CRM system.
3.  Use the customer information from the CRM system to generate financial reports, such as sales by customer.
4.  Improve customer communication by having a full history of customer interactions and financial information in one place.
5.  Improve sales team performance by having a full view of the customer and their financial history.

Overall, integrating an accounting app with a CRM system can help businesses improve efficiency, increase sales and improve customer relationships.

## What are the accounting software that I can integrate with my CRM system?
-------------------------------------------------------------------------

There are a wide variety of accounting software that you can integrate into your CRM system, such as [Visma e-conomic](https://marketplace.cloudify.biz/products/economic-integrations), [Zoho Invoice](https://marketplace.cloudify.biz/products/zohoinvoice-integrations), [Fortnox](https://marketplace.cloudify.biz/products/fortnox-integrations), [Microsoft 365 Business Central](https://marketplace.cloudify.biz/products/msbusinesscentral-integrations), Quickbooks, Xero, Sage Accounting, Freshbooks, Wave, etc. 

Note that these are just a few examples, there are many other accounting software options available depending on your specific business needs and budget. It's important to research and compare different options to find the best fit for your business.

## How does CRM help the accounting system?
----------------------------------------

You can centralise all your customer data into your CRM system and create invoices automatically. You can also track your customer’s journey and update their details to reflect any changes. Your sales team will stay updated with customer info and details of the purchase history. They can draft a pricing model based on the customer behaviour.   

**Read more: [Why you should consider integrating accounting software and CRM?](https://www.cloudify.biz/blogs/post/why-you-should-consider-integrating-accounting-software-and-crm)**

## Can I manage accounting in CRM?
-------------------------------

Yes, you can manage accounting in a CRM system. Many CRM systems offer accounting features, such as invoicing, billing, and financial reporting, that can be used to manage the financial aspect of customer relationships.

By integrating an accounting system with a CRM system, businesses can track customer financial information such as invoices, payments, and purchase history within the CRM system. This allows businesses to view a customer's complete financial history and make informed decisions about sales and customer service.

In addition, many CRM systems have built-in invoicing and billing features that allow businesses to create and send invoices directly from the CRM system, streamlining the billing process and reducing the need to switch between different systems.

It's important to note that while many CRM systems have basic accounting features, they may not have all the functionalities of a specialized accounting software, so it's important to evaluate your business needs and check if the CRM you're considering has the functionalities you need or if you need to integrate it with an accounting software.

## What [CRM software](https://www.cloudify.biz/blogs/post/introduction-to-crm) can work great for accounting firms?
------------------------------------------------------

HubSpot is one of such popular CRMs that are used widely across disciplines or industries. It is easy to use and is a powerful suite of software that is free to use. 

Pipedrive is a sales CRM that turns leads to customers. It is completely opposite of the suite-based approach of HubSpot. 

Keap CRM targets small businesses to meet their goals with email campaigns and many such tasks. 

Salesforce is great for large accounting firms and is an enterprise-level CRM software. 

## How to pick that perfect CRM app that blends well with your accounting software?
--------------------------------------------------------------------------------

Select a CRM app that has shorter sales cycles, accurate data sync, and faster approval time. The system should have the ability to track money and manage customer relationships. 

[## What software tools do accounting firms use for managing workflow, CRM, and other purposes? ](https://www.cloudify.biz/blogs/post/examples-of-crm-integration-with-accounting-hubspot-e-conomic-and-pipedrive-e-conomic)
--------------------------------------------------------------------------------------------

You can do your invoicing through Visma e-conomic, Quickbooks, Freshbooks, [Fortnox](https://marketplace.cloudify.biz/products/fortnox-integrations), [Microsoft 365 Business Central](https://marketplace.cloudify.biz/products/msbusinesscentral-integrations), etc. For CRM, you can use [HubSpot](https://marketplace.cloudify.biz/products/hubspot-integrations), [Pipedrive](https://marketplace.cloudify.biz/products/pipedrive-integrations), etc. 

## How accounting software integration can help my business?
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Getting these two systems together can do exactly the same that you want for your business. You can also do customisations with help of professional developers if there are complex workflows to be automated. 

## Is cloud software safe for the accountants and businesses?
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The major concern that lies with using cloud software is privacy. However, the available cloud accounting software in the market offers many security advantages, the major being data encryption. This makes it difficult for the third party to intercept it.

Secondly, it keeps your data off site, thus reducing the risk of the data being compromised. You can also keep a data backup if there are any issues with your device. 
## What can a CRM integration do for my accounting team?
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You will get to serve the clients better with immediate resolutions to their query.

You can gain insights into your marketing and sales performance.

You get a 360 degree view of what the clients want by gaining knowledge of their purchase history and accounting practice. 

## How can we integrate the CRM and accounting software of a company in an efficient way?
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Growing your business to integrate your Customer Relationship Management tool (CRM) and accounting applications is a key step to freeing up some precious time. If your CRM and accounting apps can send data back and forth to one another unhindered, manual data entry becomes outdated and that means the hours you used to spend doing it are suddenly open for better things.

## What is a good billing and accounting system that will integrate with my CRM program?
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There are a number of accounting software that you can integrate with your CRM app like Visma e-conomic, Zoho Invoice, Xero, Fortnox, Microsoft Business Central, etc. 

![upgrade-ecommerce-1.png](/uploads/upgrade_ecommerce_1_095c390255.png)


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Top FAQs on CRM - Accounting system integration

**## Introduction to CRM integration with accounting**


Whether you are a small or medium scale business, accounting needs to be handled efficiently. The most important task that is performed by the finance team is data entry and managing invoices. When this is [done through CRM](https://www.cloudify.biz/blogs/post/introduction-to-crm), the integration between the CRM system and the accounting app lets you meet all your accounting requirements with ease. It can streamline business operations by allowing for the seamless sharing of data between the two systems, resulting in improved data accuracy and reducing the need for manual data entry. Automated invoice creation and sending based on CRM data, such as customer information and purchase history, can save time and improve efficiency. Additionally, the use of CRM data in financial forecasting and budgeting can provide valuable insights into the financial performance of the sales department. Overall, integrating a customer relationship management system with an accounting app can help businesses better manage their financials and customer relationships.

For example, [when a deal is created in HubSpot CRM, a company is created automatically in Visma e-conomic, an accounting app. This is automation.](https://www.cloudify.biz/blogs/post/examples-of-crm-integration-with-accounting-hubspot-e-conomic-and-pipedrive-e-conomic)

I will take you through two best CRM software and accounting integrations, like HubSpot – Visma e-conomic integration and Pipedrive – Visma e-conomic integration.

[**HubSpot CRM and Visma e-conomic integration**](https://marketplace.cloudify.biz/packages/hubspot-economic)**:**


### **Automatic customer creation:**

When a sync operation is triggered in the HubSpot CRM app, then the customers in HubSpot are synced to the economic app along with their information and vice versa.

By using an integration, customer information such as contact details and purchase history and company records can be automatically transferred between the two systems, keeping both systems up-to-date and reducing the need for manual data entry. Additionally, this integration will facilitate the automation of invoice creation and sending based on customer information, and also provide valuable insights into the financial performance of the sales department. This will help businesses to better manage their financials and customer relationships.

### **Automatic deal creation:**

When a new deal is created in Hubspot, it can automatically be synced to e-conomic, creating a new deal with the same information. This can save time and reduce the potential for errors, as the information doesn't need to be manually entered into e-conomic. Additionally, it can automate the invoice creation and sending based on deal information, and also provide valuable insights into the financial performance of the sales department.

By integrating Visma e-conomic with the HubSpot CRM app, you will no longer need to create deals manually. The deal creation will take place automatically from the HubSpot CRM.

![cluster-topic-4-automatic-deal-cration (1).png](/uploads/cluster_topic_4_automatic_deal_cration_1_031bcf2b6e.png)

### **Automated Invoicing:**

This integration can also automatically update the invoice status in e-conomic when a payment is made in Hubspot. Additionally, this integration can also assist with automated billing, recurring invoicing, and also with invoice tracking and management.

You can create automated invoices in Visma e-conomic when a deal is closed in the HubSpot app. 

### **Automatic draft order creation:**

When a new deal is created in Hubspot, it can automatically create a draft order in e-conomic with the same information. This integration can also automatically update the status of the draft order in e-conomic when the deal is closed or moved to a different stage in Hubspot.

![cluster-topic-4-automatic-draft-order-creation (1).png](/uploads/cluster_topic_4_automatic_draft_order_creation_1_6ad51e9615.png)

### **Automatic quotation:**

When a new deal is created in Hubspot, it can automatically create a quotation in e-conomic with the same information. This integration can also automatically update the status of the quotation in e-conomic when the deal is closed or moved to a different stage in Hubspot.

![cluster-topic-4-automatic-quotation (1).png](/uploads/cluster_topic_4_automatic_quotation_1_14aeae34d7.png)

### **Automatic addition of customers:**

Automatically add the customer to a campaign list in HubSpot, when there is a new invoice created in Visma e-conomic.

![cluster-topic-4-automatic-addition-customer (1).png](/uploads/cluster_topic_4_automatic_addition_customer_1_619e654467.png)

The integration discussed above offers end-to-end solutions right from closing deals to raising draft orders or invoice. All the manual and repetitive tasks are taken care of when you can focus on other important things in your business. 

Yet, another such example is that of –

[**Pipedrive – Visma e-conomic integration**](https://marketplace.cloudify.biz/packages/economic-pipedrive)**:**
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By integrating Pipedrive, a sales CRM app with Visma e-conomic, you can create invoices directly from Pipedrive deals. It eliminates the need for manually entering the accounting data into the software. 

Your finance team can approve all the customer invoices within the accounting app and send it to the customers automatically without leaving the app for customer data update. 

The workflows are pretty similar to the one mentioned above, i.e. HubSpot with Visma e-conomic app that includes automatic invoice creation and sending it to clients, creation of contacts, automatic product links, pulling invoices from Visma e-conomic to Pipedrive, syncing the invoice data into the CRM app, updating status on invoices, and more. 

Apart from these integrations, there are few more examples that you can have a walkthrough:

[HubSpot and Fortnox integration](https://marketplace.cloudify.biz/packages/hubspot-fortnox)

[HubSpot and Zoho Invoice integration](https://marketplace.cloudify.biz/packages/hubspot-zohoinvoice)

[Pipedrive and Fortnox integration](https://marketplace.cloudify.biz/packages/pipedrive-fortnox)

[Pipedrive and Zoho Invoice integration](https://marketplace.cloudify.biz/packages/pipedrive-zohoinvoice), and a lot more. 

Some of the popular triggers and actions for this integration are as follows:

* [When a new company/contact is created in HubSpot](https://app.hubspot.com/ecosystem/23395533/marketplace/apps/finance/accounting/hubspot-to-economic-622089)/Pipedrive, then a new customer is added in Fortnox/Zoho Invoice. 
* New email events trigger when there is a new deal in your CRM app or when an invoice is sent to the customer or there is a new lead, and much more. 

![CTA-accounting (3).png](/uploads/CTA_accounting_3_eff2707e71.png)



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Examples of CRM integration with accounting (Hubspot - e-conomic and Pipedrive - e-conomic)

The accounting system is a vital tool for managing and organizing all financial information related to a business. This includes tracking assets, liabilities, and other financial data. Without a clear understanding of one's finances, it can be difficult to make strategic decisions and understand the financial health of the business. The accounting system plays an integral role in helping to demystify business finances and make informed decisions for the growth and success of the company. It is essential for a business to have a reliable and efficient accounting system in place to ensure that financial information is accurate and up-to-date, allowing for sound decision-making and a clear understanding of the financial status of the business.

But how will you know that you are using the right accounting system that fits your business needs? Here, in this article, we will guide you through the complete process of [implementing an accounting system](https://www.cloudify.biz/accounting-software-implementation), how it can benefit your business, and its functions. 

## **Accounting system definition**

![Black Modern Vlogger YouTube Banner.png](/uploads/Black_Modern_Vlogger_You_Tube_Banner_3f15b2af0e.png)
Source: [Accounting System](https://www.wallstreetmojo.com/accounting-system/)


## **What is an accounting system?**

An accounting system can be anything as simple as an excel sheet to a purpose-built accounting platform like [Visma e-conomic](https://marketplace.cloudify.biz/products/economic-integrations) that will help you maintain your accounting records. Basically, your accounting system is how you keep your financial records. You can generate financial reports based on bills, balance sheets, and invoices. 

There are different types of accounting systems. When selecting an accounting system for your business, it is important to consider the specific needs and requirements of your company. Some key factors to consider include the size and complexity of your business, whether you are a small business or a large enterprise, the type of industry you operate in, and your budget.

One way to determine which is the best accounting software is to find out the right fit for your business and evaluate the features and functionality it offers. Some common features of accounting systems include invoicing, inventory management, financial reporting, and tax compliance. It is also important to consider if the system is user-friendly and if it integrates with other software and systems that your business uses.

Another way to ensure that you are using the right accounting system is to research and compare different options. You can do this by reading reviews, talking to other business owners, and consulting with accounting professionals.

Implementing an accounting system can benefit your business by streamlining financial processes, providing more accurate and timely financial information, and enabling better decision-making. Additionally, it can help you to stay compliant with tax laws and regulations and improve communication and coordination between different departments.

Lastly, when implementing an accounting system, it is important to have a clear understanding of the functions it performs, such as accounting, billing, payroll, and taxes. Training employees on how to use the system and developing a system for maintaining the data to keep it accurate and up-to-date.

Overall, selecting and implementing a system of accounting that fits your business needs and accounting processes can be a complex process, but taking the time to research, evaluate and compare different types of accounting software for small business or large enterprises, and consult with professionals can help ensure that you make the right choice for your business.

Learn how Cloudify makes it simple to manage the finances of your business and optimise the growth. [Contact the expert team](https://www.cloudify.biz/contact)

## **What does an accounting software track and manage?**


An accounting system can help track all kinds of financial entries such as invoices, expenses, liabilities, etc, generate reports, generate financial statements, help you take business decisions, have a clear picture of the profit and losses, let you connect with other business apps, offer cloud-based software solution, know about the key accounting features, payment processing, easy-to-use accounting, managing income and expenses, etc. that helps in growing businesses with advanced features with essential accounting and financial services.

### **Expenses:**

Expense is the amount of cash that flows out of your business in exchange for products or services offered to your customers. In the older accounting system, the accountants use excel sheets to fill in the expenses. However, in the modern accounting app, it allows quick data entry, segmentation, and automatic balance of expenses. 

### **Invoices:**

Today’s cloud based accounting software lets you create automated invoices and send it across to the customers. It also offers the ability to keep track of the unpaid and paid invoices and income. 

### **Funding:**

An accounting software keeps track of all the business liabilities as payable values and also updates the balances whenever a payment is made. 

## **Types of Accounting Systems**


### **Managerial accounting: **

Cost accounting (i.e. cost incurred by business for transactions) and lean accounting (focuses on cost reduction while increasing value) comes under the purview of managerial accounting. 

### **Inventory accounting:**

The accounting system tracks and plan inventory levels.

### **Industry specific accounting:**

These kind of finance apps focus on the needs of the business and can be system tailored for a specific industry. 

### **Not-for-profit accounting:**

The system is able to produce expenditure reports and is also specific for the industry requirements. 

Furthermore, the accounting system used for recording transactions and financial documents that generates financial reports can be classified into two types- single entry system and double entry system. 

|   **Single entry system**  |   **Double entry system**   |
| --- | --- |
| It records only income or expenditure. This is a traditional accounting form. | This form is more accurate which keeps track of all the financial data. The data thus can be used for preparing financial reports with graphs and charts. |
| Data tracked – Date of sale, VAT on sale, Item cost, Payment method, account balance | Data tracked – all financial data |

### **Picking the best SaaS accounting platform for your business**

SaaS accountings apps offer you with a robust way to manage your company’s finances from top to bottom. This is because-

* These apps are cloud based that lets you enter all the financial data effortlessly and automatically update the data. 
* The platform lets you scale your business seamlessly. 
* The interface lets you see, analyse and generate financial reports that lets you take operational decisions. 

Some of the popular accounting apps for you:

* Visma e-conomic
* Fortnox
* Zoho Invoice
* Quickbooks
* Xero

[![CTA-accounting (2).png](/uploads/CTA_accounting_2_5fc57c7e92.png)](https://www.cloudify.biz/book-consultation)



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What is an accounting system?

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Pernille Larsen

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