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Top 10 CRMs in 2023 for Your Business

23 May 2023Updated: 20 Jun 2024 8 min

Table Of Contents

Best enterprise CRM software – Salesforce
CRM with Marketing tools – HubSpot
Best basic CRM - Freshsales
Best customisation CRM - Sugar CRM
A startup CRM – Zoho CRM
A sales engagement CRM – Agile CRM
Best integration - Zendesk CRM
For small businesses - Apptivo CRM
For growth stage businesses - Insightly CRM
Are you a business owner or an entrepreneur looking forward to getting the right CRM for your business?

Are you a business owner or an entrepreneur looking forward to getting the right CRM for your business?

Finding the right CRM software or customer relationship management tool, can be difficult, especially given the fact that there are way too many options available these days.

The choice becomes even more difficult if you don’t have any proper experience with CRMs. What do you do in such cases?

Top CRMs Introduction

Discover with us the best CRM system (customer relationship management) software for managing your leads and marketing automation. Choosing the right CRM is very vital for your business in order to build customer relations and maximise sales. 

To help you with the same, here we have curated a list of the best CRMs in 2023.

This list should give you the advice you need to make an informed decision and have a quick sneak peek into some of the highest-rated CRMs by users and choose the best for your business.

Let’s get started.

The Sales CRM – Pipedrive

Pipedrive is the best overall CRM that manages your leads and sales. So, you can simply call it sales-focused. 

Top CRMs Pipedrive

Key features:

  • Managing leads: You can track leads and sales from the forms or live chat bots. 
  • Visible sales pipeline: Create custom stages by team members.
  • Communication tracking: You can track all the contact activities like calls, emails, chats, and more. 
  • Mobile apps: You can Pipedrive from your mobile device and integrate your smartphone.

What you will like about Pipedrive:

  • You can add deals, win probabilities and close dates. 
  • Create custom reports that can track revenue estimates.
  • Unlimited custom fields can be collected.
  • You can generate lead source data reports for performance tips.


  • You need more filter options for further deep diving.
  • Product updates
  • No native dark mode

Top CRms Pipedrive 2

Best enterprise CRM software – Salesforce

Salesforce is a cloud based CRM software that deals with all branches of business like marketing, analytics, service, sales, etc. 


What you will like about Salesforce:

  • Customisable API
  • Multi-language support
  • Multi-currency support
  • Enterprise territory sales management
  • 24/7 customer support
  • Personalised automation
  • Wide range of email templates
  • In-built Einstein lead scoring
  • Lead management with Salesforce tools
  • Compatible with Windows, Linux, Mac and Android.
  • Large number of third-party integrations 
  • Mass email options


  • If you want on-premise deployment, this is not for you
  • Live chat support

CRM with Marketing tools – HubSpot

Hubspot CRM is great for those who want their sales and marketing tasks to next level. It gives you the ability to track, capture, and grow new leads in database. 

Top CRMs Hubspot CRM

Key features:

  • Lead nurturing: Send personalised emails to clients and build analytics reports.
  • Contact management: You can organise and sync your contacts at one place by syncing emails to the CRM system. 
  • Multiple app integrations: HubSpot lets you connect with other SaaS apps as well as with your existing tech stack. 
  • Live chat: You can help your customers faster with online tickets with instant chat capabilities. 
  • Sales pipeline data: You can view the entire sales pipelines with sales activity insights and individual performance.

What you will like about Hubspot:

  • Free plan that can be upgraded anytime
  • Ad management tools for tracking ROIs
  • Team email and conversation email
  • Free email marketing
  • Integration with sales and marketing suites
  • Great form builder to capture lead information


There are a whole lot of features offered by HubSpot so it can be difficult to choose from. 

Best basic CRM - Freshsales

Freshsales is an appropriate CRM solution for small to midsize businesses, offering a reliable entry-level option. Despite not having as many features as some other CRMs, it has recently improved by incorporating integrations with other business software. For instance, Freshsales now integrates with calendars, email marketing software and DocuSign tools.

Top CRMs Freshsales

Key features:

  • Freshsales helps improve customer engagement and drives leads to closures with AI.
  • The most interesting feature of Freshsales is the AI assistant Freddy that it brings along. Freddy helps you smartly analyze the sales pipeline and lets you focus more on deals that will actually drive revenue.

What you will like about Freshsales CRM:

  • Customisation options 
  • AI assistance
  • Multiple third party integrations


  • Free plans do not offer any reports

Best customisation CRM - Sugar CRM

Next on the list is Sugar CRM that helps empower your marketing, sales and services teams and fits into the realities of your business very nicely.

Top CRMs Sugar CRM

Key features:

  • The Sugar CRM allows various teams to collaborate across the entire customer lifecycle and help deliver more meaningful, memorable experiences at every stage of the customer journey.
  • Use the Sugar CRM along with Sugar Market, Sugar Serve and Sugar Sell to take the business to the next level.
  • Sugar has different products for small businesses and enterprise clients so as to cater to both of them better.
  • Sugar Professional helps create customer relationships that last a lifetime with all that you require to stay organised in a single, powerful platform.

What you will like about Sugar CRM:

  • Easily integrable with your favourite SaaS applications
  • AI powered data analysis


  • Expensive
  • Complex to learn

A startup CRM – Zoho CRM

Zoho CRM provides a comprehensive solution for managing your sales pipeline and driving business growth. It caters to businesses of various sizes and enables customisation of processes, creation of sales workflows, and utilisation of robust reporting capabilities.

Top CRMs Zoho CRM

Key features:

  • Zoho offers customised solutions based on industry type.
  • The CRM allows you to hold presentations and meetings from within your CRM. This is one of the features that people usually love.
  • You may organise webinars, convert attendees to leads, and get webinar reports, all without moving out of your CRM.

What you will like about Zoho CRM:

  • It has a streamlined user interface
  • No contracts are involved
  • It also offers a free plan


  • Support available in Enterprise and Premium plans that are paid
  • Third party integrations not available in free plan

A sales engagement CRM – Agile CRM

Agile CRM claims to allow you to sell and market like Fortune 500 companies.

Quite an impressive claim, right?

Well, the CRM allows sales enablement, marketing automation and customer service and is trusted by 15,000+ customers from around the world.

Top CRMs Agile CRM

Key features:

  • This all-in-one CRM is affordable and calls itself the next generation CRM.
  • Your sales team can use the CRM to easily manage leads, deals, appointments and a lot more.
  • The marketing team can use it for email marketing, tracking, creating landing pages, and even social media marketing.
  • You can easily integrate it with Twitter, Facebook, all the Google Applications, Twilio, RingCentral, and LinkedIn.

What you will like about Agile CRM:

  • Free upto 10 users
  • Free trials available


  • You cannot view complete numbers of the contacts
  • The email template building tool is not that flexible

Best integration - Zendesk CRM

Zendesk initially focused on developing help desk software but over time expanded its offerings to include customer relationship management (CRM) tools. Its integration with Zendesk for Service is particularly strong, and its feature set caters more towards help desks compared to other CRMs we assessed. However, it still provides a wide range of features that make it suitable as a general-purpose CRM for any type of organisation.

Key features:

  • By using Zendesk Support, you can streamline your client interactions and create a more productive workflow, as it gathers all of these interactions in a single place.
  • Getting started with Zendesk products is a breeze, and you'll find that many of the essential features you require will work straight out of the box.

What you will like about Zendesk CRM:

  • Help desk of Zendesk offers excellent integrations
  • Easy onboarding


  • Not that affordable
  • Email template is very basic

For small businesses - Apptivo CRM

Apptivo CRM is a platform that is cost-effective and can be personalised to suit your requirements. It aims to provide a comprehensive solution to meet all of your business software needs.

Key features:

Besides the necessary features of CRM, it offers additional functionalities for activities like bookkeeping, generating invoices, and managing projects. The user interface is straightforward, and it provides compatibility with Android and iOS mobile devices.

What you will like about Apptivo CRM:

  • Customisation is available
  • 24 h support


  • Extended APIs not there
  • Performance can be sluggish

For growth stage businesses - Insightly CRM

The CRM software from Insightly provides excellent value for its price. Our evaluation found that it is one of the most user-friendly systems available, although it may not offer as many features as some other options. The process of importing data into Insightly is seamless.

Key features:

  • The reporting engine incorporated in Insightly is powered by AI technology and allows for easy exporting of data to Microsoft Power BI with just one button.
  • The user interface is simple to use, even though it may not be very attractive from a visual standpoint.

What you will like about Insightly CRM:

  • Smooth data input
  • Customisation option is available
  • Easy integration with other marketing apps as well as the Insightly helpdesk


  • Expensive
  • Lacks advanced features

Thus, this was a list of top eleven CRMs in 2023 that you must check out.

However, here it is also important to know that a CRM is as useful as you make it to be. You may have the best CRM in the world, but if your sales team is not making the best use of it, then it won’t fetch you results.

It’s extremely crucial that you make sure that your team is educated on how to make the best use of your CRM. We suggest that you reach out to a professional CRM consultant for the same. Not only can they set up the CRM for you, but also train and teach your team as to how to use a particular CRM.

We hope this list comes in handy to select the best CRM for your business. However, if you still have any doubts, you can always book a free consultation session with a CRM expert. A CRM expert will analyse your business and processes and suggest as to which CRM will best fit in the realities of your business.

Book a free consultation now


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