Project Overview

Gemini, a branding support company, was struggling to keep track of their deals in HubSpot as they were manually updating the deals with data from invoices created in e-conomic. This process was time-consuming and prone to errors, leading to delays in deal updates and ultimately affecting their sales and marketing activities. Cloudify stepped in to help Gemini with their challenge by setting up automation to streamline the deal update process.

The Challenge

What did Gemini needed help with?

It needed help automating deal updates in HubSpot from the created invoices in e-conomic, which they were doing manually.

The Solution

How did we approach it?

Cloudify analysed the client's tech stack and processes and suggested integrating e-conomic account with HubSpot. The solution involved setting up a trigger in e-conomic that would automatically update the HubSpot deal with line items and pricing information whenever a new invoice was booked in e-conomic. This process eliminated the need for manual copying and pasting of data between the two systems, saving time and reducing errors. This workflow was triggered as soon as an invoice was booked in e-conomic.

Here are the workflows:

Cloudify implemented the following workflows to streamline the deal update process:

  • Get booked info from e-conomic: Retrieve booking information from the e-conomic system using its API, which provides methods to fetch booking details such as dates, amounts, and customer information.
  • Search deals in HubSpot: Use the HubSpot API to search and filter the HubSpot deals, which has the booked invoice number as project number from the fetched booked invoice.
  • Get deal information from HubSpot: Retrieve detailed deal information using the Hubspot API, including deal properties such as name, amount, stage, owner, and custom properties associated with the deal.
  • Add amount to existing deal amount: We add the amount to the existing amount in the HubSpot deal, if it exists. Orelse we just set our amount ad the deal amount.
  • Updating details in e-conomic: We also updated the invoice date in e-conomic. If it was updated for the first time, we updated the field “previously_updated_by_e_conomic” to true.
  • Update deal in HubSpot: Use the HubSpot API to update the deal properties, including the updated deal amount, to ensure accurate and up-to-date deal information in HubSpot.


Automations delivered - SaaS apps that helped Gemini grow:

  • HubSpot - HubSpot CRM helped Gemini manage the deals and update the status.

  • e-conomic - The accounting app was integrated to generate invoices and automate invoicing.

The Results

Cloudify successfully integrated Gemini's e-conomic accounting system with HubSpot, streamlining the deal update process and improving efficiency. By analyzing Gemini's tech stack, Cloudify recommended integrating the two systems, eliminating manual data entry and reducing errors. The solution involved setting up a trigger in e-conomic to automatically update HubSpot deals with invoice details. Cloudify implemented workflows to fetch booking information from e-conomic and retrieve deal data from HubSpot. They added the booked amount to existing deal amounts and ensured accurate deal information in HubSpot. The integration saved time, reduced errors, and improved overall business efficiency for Gemini.

Hubspot Integrations by Cloudify

HubSpot +Visma e-conomic

Why Cloudify become the perfect choice for Gemini?

Let’s explore the reasons:

  • Strong partnerships: As an official partner of e-conomic and a Gold partner of HubSpot with a Custom Integration Accreditation, we have deep expertise in these platforms and can provide Gemini with the best possible solutions. We work closely with these platforms to ensure that we're always up to date on the latest features and can offer our clients the most effective solutions.
  • Automation Experts: Our team comprises skilled automation experts who go beyond app implementation. We excel in integrating systems and orchestrating related automation processes. This expertise ensures a comprehensive approach to streamlining operations and maximizing efficiency.
  • Process Consultants: At Cloudify, we are more than just an automation provider. We serve as your trusted process consultants, guiding businesses towards holistic growth. By leveraging smarter workflows and intelligent processes, we help optimise operations, enhance sales performance, and drive revenue growth.
  • Diverse Offerings: Our range of offerings includes digital analysis, SaaS implementation, and automation solutions. This comprehensive suite of services enables us to address various aspects of your business requirements and support your growth journey effectively.
  • Marketplace by Cloudify: As part of our commitment to delivering value, we have curated our own marketplace featuring a wide range of apps with predefined workflows. This marketplace serves as a valuable resource for businesses seeking ready-to-use solutions and accelerating their automation initiatives.
  • Customisation Capabilities: We understand that every business is unique, and their automation needs may vary. Cloudify excels in providing customised solutions tailored to fit both simple and complex automation requirements. Our ability to adapt to your specific needs ensures that you receive an automation solution that perfectly aligns with your business goals.


About Gemini

Copenhagen, Denmark



Products and services
Company profiling, sales and marketing support, branding


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